• Mission Statement

    Quality is the backbone of every business we do. It's our brand (Phoenix), our people and our approach to business. Quality makes friends and we do business with friends.

  • Vision Statement

    To create new value, excite and delight our customers through the best automotive batteries, products and services. We are striving to create a batter future every day.

  • Values (Integrity First)

    We believe and we Value that we will grow reliably through innovation and an intense focus on Customers' needs. We Value most highly the integrity of our business dealings.

  • Quality

    Every customer can depend on Phoenix quality as demonstrated in the performance, reliability and durability of our products. Our quality commitment extends to developing world.

Welcome to Phoenix Battery

Century Engineering Industries (Private) Limited was established in Karachi, Pakistan in 2005. As part of Jawed Metal Industries (Pvt.) Ltd and technical collaboration with Kukje Industry Battery Co. Ltd. KOREA., for the Manufacturing of SLI Lead Acid Automotive Batteries.

About Us

PHOENIX batteries are the first choice of OEM's customers like "Pak Suzuki Motors, Dewan Farooq Motors Ltd (DFML), Al-Ghazi Tractors etc.

Our Team

Our team combines skills, experience, enthusiasm and creative thinking, supported by long-term industry awareness.


Equipped with sophisticated Laboratory having the latest equipment for testing the performance of battery and Spectrophotometer of testing metals.

Latest News

To achieve market leadership through technological edge, distinguished by quality service and customers' satisfaction, emphasis on employees.